Yeah, that's what I was trying to say. Less money from a substantially larger group of people (7s / costumes) would have been at least just as effective than a much smaller group of people in terms profit, and would have retained its fun factor and the game's enjoyability at the same time.
It's like there is not and never was any long term planning that went in to this game. Their focus is on short term monetary gains. It's sad they have no foresight.