Isn't that whole point of an MMORPG though? To give people a release from their ordinary boring lives? PWi knows very well what motivates the average MMORPG player and capitalizes on it. When they go a little to far - some of the less tolerant depart and leave the more tolerant ones that they can exploit.
This is the commercial MMO Free-To-Play business model and it serves those that implement it well.