They have already lost 90% of their players over the years. It hasn't lit any fires so I doubt this would.

They are simply biding time til the new cash cow Rohan 2 is published. When that happens this long slide to death that Rohan is on will become very steep indeed. Once Rohan 2 is out there and producing money, they won't need to worry about squeezing the hundred or so of so paying players here so hard anymore.