Why am I not seeing a massive influx of new players eager to work real hard for years straight. This is a computer game for christ sake.. and they have turned it into a full-time job for which the worker has to pay for.
They have two options if they want to improve the state of the game: a) either provide means to reach endgame within a reasonable time frame AND change things so that one would not have to sell his soul to be competitive, or b) add things to do for lower levels so one can have fun right away.
If their target audience is the current small player base (who are already at high levels) then they can go ahead and continue adding new levels and boosting 115+∞ rewards.