Myself and a few others tried the whole collaborative thing. We put together a "think tank" (no kidding - we had a skype group called that) where we would work with one of the GMs to introduce ideas and pass on things that needed to be addressed. That didn't get far because the GM left (was fired or whatever) and nobody from PlayWithi cared enough to step up & fill the gap, or the rest of the staff simply didn't have any idea this was going on. The "think tank" stopped bothering to think because we saw exactly where our input went - into a big black hole.